Staff-oriented - We respect and nurture employees, encourage employees to participate in the operation and management, to provide staff with broad space for development, business advocacy to avoid pro-ju-hyun, to encourage enterprises at all levels between the frank and open communication.

      Customer-friendly - guest is always right and all our guests in order to satisfied the requirements of business departments and managers to communicate directly to customers, understanding customer needs in order to provide customers with better value service. We create a rich cultural atmosphere, so that guests feel as if the warmth of home.

      Abide by their own - we provide the best to their customers for the purpose of food. We advocate a healthy life, the pursuit of "good faith, optimism, health, up" attitude toward work and life.

      Development as the first - in pursuit of the continuous development of our fundamental philosophy. To achieve the "boom years" as long-term goal, the brand of this century as a planned marathon relay-style, advocate every employee, every management staff in their efforts of the post in order to achieve the best possible working condition the best.